Services Packaging Design
For the aim of adapting to the development needs of further stage in an even better fashion , the brand has been packaged and upgraded.
The redesigned Logo highlights the aesthetics of illustration, with due attention to a proper balance between illustrations and brand words.
We have adapted immersive design in the visual design, aiming to creating a relaxing, glorious, peaceful and healingvisual atmosphere for customers. In order to ensure that the brand can target more customers in the future, especially the young female consumer group, we have added abundant color and illustrations, making the brand character more outstanding with enhanced identity and to ensure that consumers enjoy an pleasant and satisfying shopping experience.
As a result, the new scheme has changed significantly than the previous one and consumers can be aware of the brand vitality of the new scheme under new visual context, such as: younger, more fashionable, more inclusive, more international.
In contrast to the combination of the simplistic character modeling and the exaggerated fruit modeling, this is more in line with customer mentality, hence overcoming anything that is monotonous and boring.